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Privacy Policy

Our Commitment to Privacy

At U.S. Cavalry, customer satisfaction is our goal. We are committed to ensuring your privacy as a customer.

To better protect your privacy, we provide this policy explaining our online information practices and the choices you can make about the way your information is collected and used.

To make this notice easy to find, we make it available on our home page and most of our other pages including those pages where personally identifiable information may be requested.


The Information We Collect

When placing an online order, requesting a catalog, or ordering a gift certificate, we collect the following information: name, company name (optional), address, phone number, e-mail address, gift message (if applicable), and credit card information. In cases where your order is being sent as a gift, we do collect the recipient's name, company name (optional), address, and phone number.

When you send us an e-mail or use the form on the 'How to Contact Us' section of our Customer Service page or the 'Help Desk', we collect your name, e-mail address and e-mail content.

We do not collect names, email addresses, or any other information that you submit on our 'Refer to a Friend' Page.

We do not collect any personally identifiable information on our surveys, nor is the survey data that we do collect associated with any information you submit while placing an order with us.


Online Advertising and Cookies

As part of an effort to show only the most relevant information to our customers, uses Google AdWords Remarketing. When you visit our website, a "cookie" is placed on your computer to tell us which parts of our website were viewed. This cookie does not in any way identify you or give access to your computer, all it does is give us anonymized information and says "this person visited this page, so show them ads relating to that page." Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you. If you do not wish to see ads from you can opt out in several ways:


Google Analytics Demographics and Interest Reports

To better understand our visitors, has enabled the Demographics and Interest Reports feature of Google Analytics. This feature helps us segment our audiences to understand which products are relevant to our visitors. Among information collected are Age, Gender and Interest Categories. Please note that this information is NEVER merged with your personally identifiable account information. We can only view the grouped data which cannot be associated with any particular individual.

For better privacy controls, Google has created a browser plugin to allow you to opt out of Google Analytics.


How We Use The Information

Except as set forth in this policy, any personally identifiable information we collect from you is used solely for the purpose of fulfilling your order and in improving your overall shopping experience with us.  When you send us an e-mail or use the form on the 'How to Contact Us' section of our Customer Service page or the 'Help Desk', we use the information you submit to address particular questions and/or problems you may have with our web site or your order.

Furthermore, except as set forth in this policy, we do not sell or exchange e-mail addresses with third parties.  We occasionally make our list of names and mailing addresses (but not e-mail addresses) available to companies and organizations whose products and activities may be of interest to you. If you do not want your name and address shared with other organizations, or if you do not wish to receive U.S. Cavalry catalogs, simply contact us at 1-800-777-7172 or e-mail: service@

In an effort to offer you the best, and most current, shopping opportunities, we may contact you with news and/or special offers about our products and services only for those customers who voluntarily join our email lists. 

If another entity acquires us or substantially all of our assets, the personally identifiable information and non-personally identifiable information we have about you will be transferred to and used by this acquiring entity.  Also, if any bankruptcy or reorganization proceeding is brought by or against us, all such information may be a considered an assets of ours and as such, may be sold or transferred to third parties.

If for any reason, you would like to be taken off of our preferred list, please contact us via e-mail at and put NO NEWS in the Subject Line.


How To Access Or Correct Your Information

At any time, you may review or update your personally identifiable information that we collect online and maintain by calling us at 1-800-777-7172 or by sending us an e-mail to service @

To better protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections to your information.


How To Contact Us

Should you have any questions or concerns about these privacy and security policies, you can contact us by phone, e-mail, or in writing.

To contact us:

by Phone: 1-800-777-7172
By Fax: 1-423-362-5013

By Mail:

U.S. Cavalry
1222 E. 38th Street
Chattanooga, TN. 37407

By E-mail: service @


Safe and Secure Shopping

We are aware that our customers have concerns regarding the use of credit cards over the Internet. We share your concern and have provided the ability to encrypt your transactions using our Secured Sockets Layer (SSL), ensuring that your ordering information remains private, protected, and secure. This means that your name, address, credit card numbers and any other information you provide through our SSL, cannot be read by anyone else.


Changes to This Policy

We generally keep this policy posted on our website. You should review this policy frequently, as it may change from time to time without notice. Any changes will be effective immediately upon the posting of the revised policy. WHEN YOU USE OUR SERVICES, YOU AGREE TO THIS POLICY.  IF YOU DO NOT AGREE TO THIS POLICY, OR TO ANY CHANGES WE MAY SUBSEQUENTLY MAKE, IMMEDIATELY STOP USING OUR SERVICES.